
"🆕 Giving points/rewards to your customers for leaving product reviews!? well now Google is starting to show "Incentized" labels with those reviews in product listings 👀 pic.twitter.com/Xt30FGaW- Gagan Ghotra (@gaganghotra_) September 29, 2025"
"Are they labeled "incentivized" because they come from the retailers site or because of the way they were inputted or both? I am not sure:"
"Anyone have more details on this label?"
Google is displaying an "incentivized" label on some product reviews that appear tied to reward- or points-based review programs. The label appears in product listing review sections and flags reviews that likely resulted from incentives. The labeling could originate from metadata indicating the review came from a retailer's site, from the submission method indicating a reward, or from both combined detection signals. The presence of the label raises questions about Google’s criteria for marking reviews as incentivized and how retailers or review platforms should disclose or structure rewarded reviews.
Read at Search Engine Roundtable
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