"Will Critchlow is joined by Brodie Clark, independent SEO consultant and ecommerce expert to talk about all the ways that the search result pages are changing, new display features and ranking algorithms, and all the ways these things affect ecommerce businesses in particular when it comes to SEO. This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow."
"The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it. If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them."
Search result pages are changing due to new display features and evolving ranking algorithms, which alter how ecommerce products are surfaced and discovered. Ecommerce businesses need to adapt SEO strategies for product grids, AI-driven display modes, and emerging SERP features to protect and grow organic visibility. Large retailers benefit from shifting SEO from reactive fixes to systematic experimentation and measurement to find reliable tactics. Optimization priorities include product listings, structured data, metadata, and testing frameworks that reveal what works under algorithmic shifts. Contact and subscription options are provided for follow-up and audience engagement.
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