"Google updated the wording in the title documentation for Merchant Center, now suggesting you can use your own brand or company name in the short title of your products. That is, if you manufacture your own products."
"The updated wording, however, has removed that suggestion. It now emphasizes that you can only use your own merchant brand name or company name in the short title attribute if you are the actual manufacturer of the product."
"For products you don't manufacture, you must use the original manufacturer's brand name. In short, merchants can't insert their own company name as a "brand" unless they truly are the manufacturer," he added."
Google revised Merchant Center title guidance to restrict use of a merchant's own brand or company name in the short title attribute to cases where the merchant is the actual product manufacturer. For products not manufactured by the merchant, the original manufacturer's brand name must be used in the short title. This change reverses earlier guidance that recommended adding brand names to titles but discouraged using a merchant's own brand name. The clarification may impact retailers who previously inserted their company name as a brand for products they do not manufacture.
Read at Search Engine Roundtable
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