"Google announced new Business Agents, branded AI Agents, a "new way for shoppers to chat with brands, right on Search," Google said. "It's like a virtual sales associate that can answer product questions in a brand's voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales," Google added. This launches today, with retailers like Lowe's, Michael's, Poshmark, Reebok and others."
"Eligible U.S. retailers can choose to activate and customize this branded agent in Merchant Center. In the coming months, they'll be able to train the agent based on their data, access new customer insights, provide offers for related products and enable direct purchases - including agentic checkout - within the experience. To be eligible to customize your Business Agent, your business must meet these criteria: Be located in the US."
Google launched Business Agents that let shoppers chat with brands directly on Search using branded AI virtual sales associates. Eligible U.S. retailers can activate and customize agents via Merchant Center. Agents draw on Merchant Center shopping data and company website information to answer product questions in the brand's voice, offer related products, and enable direct purchases. Customization options include brand colors, welcome messages, and conversation prompts. Future features will allow retailers to train agents with business data (brand guidelines, services, size guides), access performance insights, and support agentic checkout. Initial partners include Lowe's, Michael's, Poshmark, and Reebok.
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