As of July 11, 2025, Google Business Profiles will manage customer reviews for Local Services Ads accounts. Prior reviews will be verified against Google Maps Review Policies, and any non-compliant reviews may be removed. Star ratings and review counts can influence a business's ranking in Local Services Ads. A link will be provided for businesses to collect customer reviews going forward. Users of Local Services Ads may notice fluctuations in the number and status of their reviews following this change.
Starting on 07/11/2025, your customer reviews will be fully managed from Google Business Profile, not your Local Services Ads account. All existing reviews will be verified against Google Maps Review Policies.
Star ratings and number of reviews can sometimes affect how your business is ranked within Local Services Ads. Going forward you can use this link to collect reviews from your customers.
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