"Here is a screenshot of how it looks on the frontend: Google's policies say: Incentivized reviews: We may display reviews that have been obtained through incentives, such as gift cards or discounts. However, these incentives cannot be dependent on the sentiment of the review. If you provide an incentive for a review, you are required to use the [incentivized_review] attribute in your feed to properly disclose it."
"Emmanuel Flossie did a deep dive on this on his blog - if you are looking to implement this, you should check out his post. So, heads-up, with the FTC also looking more closely at reviews, it's highly recommended that the manner in which you gather, AND DISPLAY, reviews should be re-evaluated for your brand's safety!- Kirk Williams (@PPCKirk) November 18, 2025 Forum discussion at X."
Google emailed merchants instructing that every review boosted by incentives must be identified with the is_incentivized_review attribute in data feeds. The rule covers incentives such as gift cards, rewards points, and discounts and mandates that incentives cannot depend on the sentiment of the review. Merchants who use incentives must disclose them in feeds to ensure proper display and transparency. Third-party implementation guidance is available for merchants integrating the attribute. With increased FTC attention on review practices, brands are advised to reassess how they collect and display reviews to maintain compliance and protect brand safety.
#incentivized-reviews #is_incentivized_review #google-merchant-center #review-transparency #ftc-compliance
Read at Search Engine Roundtable
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