"GameStop has combined both the lack of alternatives and its larger buying power to feel confident to sell the packs to its customers at prices far higher than expected."
"The MSRP on a new pack of Pokémon TCG cards is currently $4.49, up from the long-standing $3.99 since a couple of years ago."
"GameStop has recently pivoted its business model to focus on the likes of the Pokémon TCG, experimenting with the price of new Pokémon product."
"By November 2025, GameStop was charging significantly more for Pokémon TCG products, reflecting the ongoing price bubble and demand."
GameStop is capitalizing on the Pokémon TCG price bubble by raising prices on products well above the manufacturer's suggested retail price (MSRP). The MSRP for a new pack has increased to $4.49, but GameStop is charging even more due to limited availability and high demand. The company has shifted its business model to focus on Pokémon TCG, experimenting with price hikes, including an additional $10 on collection boxes. The situation reflects a broader trend of scalping and reselling in the market.
Read at Kotaku
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