Flipkart's Super.money quietly partners with troubled Juspay as it expands its reach | TechCrunch
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Flipkart's Super.money quietly partners with troubled Juspay as it expands its reach | TechCrunch
"Super.money, a financial service platform spun off last year by Walmart-owned Flipkart, has quietly partnered with payments infrastructure firm Juspay as it expands into direct-to-consumer (D2C) checkout and targets $100 million in annual revenue by 2026. The partnership comes as Juspay works to rebuild momentum after facing pushback from major payment companies earlier this year - a dispute that complicated its fundraising efforts."
"The move could help Super.money reach new customers and build visibility among D2C brands - expanding its presence beyond Flipkart's existing user base and making the brand more familiar to online shoppers. While Super.money already benefits from Flipkart's distribution, the checkout product signals an effort to establish a standalone identity in the broader e-commerce ecosystem. The partnership is even more significant for JusPay, which has been working to regain ground with Indian merchants."
Super.money, spun off last year by Walmart-owned Flipkart, has partnered with payments infrastructure firm Juspay and launched a D2C checkout product called Super.money Breeze. Breeze offers merchants one-click checkout that eliminates one-time passwords and repeated logins to speed online purchases. Super.money aims to expand beyond Flipkart's user base, build visibility with D2C brands, and target $100 million in annual revenue by 2026. Juspay sought to rebuild momentum after major payment companies moved away earlier in the year, a fallout that hindered fundraising. Juspay's most recent funding round closed at $60 million, below prior expectations.
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