"one in four young adult daily active users in the U.S. and Canada now visit Marketplace every day, while during the holiday season last year, young searches went looking for fashion items, collectibles and electronics within these listings, underlining the demand for thrifted, re-purposed and vintage products."
"Meta says that users can find the Facebook Marketplace Holiday Shop by searching for "Holiday Shop" in the Marketplace tab in the app."
One in four young adult daily active users in the U.S. and Canada visits Marketplace every day. During the holiday season last year, young users searched Marketplace listings for fashion items, collectibles and electronics, highlighting demand for thrifted, re-purposed and vintage products. Users can find the Facebook Marketplace Holiday Shop by searching "Holiday Shop" in the Marketplace tab in the app. The focus on secondhand and vintage goods indicates shifting consumer preferences among younger shoppers toward sustainable and budget-conscious purchases during peak shopping periods. Retailers and sellers can capitalize on this trend by curating holiday-specific listings and highlighting item provenance and condition to attract youth shoppers.
Read at Social Media Today
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