"Every day, one out of four Facebook young adult daily active users in the U.S. and Canada come to Marketplace, and we're making it easier for them to find what they're looking for. Whether finding and furnishing their first apartment, buying their first car, or looking for a perfect first-date outfit, our newest updates will help make their Marketplace experience even more fun, useful, and social."
"I guess, the more valuable data point here would be how many people actually buy stuff from these listings, but because it all happens off-platform, Facebook may not even have accurate data on that front. Either way, a lot of people are looking at Marketplace, and young people in particular, and to help capitalize on this interest, Facebook's adding some new options to help streamline the shopping experience."
Facebook is updating Marketplace with item Collections, collaborative buying via group chats, AI suggestions for search queries, and other shopping-focused features. Collections let users save and name groups of listings and invite friends to view them. Collaborative buying enables adding another person into a Marketplace chat to consult during the purchase. AI-powered suggestions will surface query refinements and relevant listings, potentially improving discovery but also applying automated expertise to second-hand item descriptions. Marketplace attracts significant young-adult usage in the U.S. and Canada, offering advertising opportunities and creating measurement challenges for off-platform transactions.
Read at www.socialmediatoday.com
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