"As per Facebook: Every day, one out of four Facebook young adult daily active users in the U.S. and Canada come to Marketplace, and we're making it easier for them to find what they're looking for. Whether finding and furnishing their first apartment, buying their first car, or looking for a perfect first-date outfit, our newest updates will help make their Marketplace experience even more fun, useful, and social."
"One out of four users is a lot of people checking out Marketplace, but then again, Facebook does like to show you in-stream prompts and panels that lure you into its Marketplace listings. I guess, the more valuable data point here would be how many people actually buy stuff from these listings, but because it all happens off-platform, Facebook may not even have accurate data on that front."
"First off, Marketplace is getting a new Collections feature, which will enable users to create groups of Marketplace listings. As you can see in this example, you can now save listings to a named collection, like Pinterest board, which you can then invite friends to check out. You'll even be able to add friends into your buying process, with Facebook testing a new Collaborative buying feature, which will enable you to add another person into a Marketplace chat."
Facebook is rolling out several Marketplace updates to make shopping listings easier, including Collections for grouping saved listings, collaborative buying to add friends into chats, and AI-powered query suggestions. Marketplace attracts heavy engagement, with one in four young adult daily active users in the U.S. and Canada visiting daily. The updates aim to enhance social shopping for tasks like furnishing apartments, buying cars, or selecting outfits. Facebook retains limited visibility into completed off-platform transactions, which may obscure actual purchase rates. The changes could benefit buyers but may introduce challenges for sellers who must compete with AI-generated expertise on listings.
Read at www.socialmediatoday.com
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