
"BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don't have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life."
"We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs."
"We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what's right for you - and still have a little fun along the way."
BuzzFeed Shopping operates as service journalism, with writers and editors who vet products, fact-check brand claims, and surface what actually helps in real life. The team prioritizes readers over revenue and recommends products based on real experiences rather than marketing language. Coverage reflects a diverse audience and includes options across a variety of price points and needs. The shopping coverage exposes fake deals, favors practical information over glossy presentation, and presents both budget and splurge options with contextual guidance. Recommendations aim to help readers decide what fits their needs while maintaining an element of enjoyment.
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