"The first thing you see on Zara's homepage is a random product or collection, dropped in without context. No categories, no overview, just one item staring at you. It feels like starting a book from the middle. The description text is so small it might as well not exist. Unless you zoom in, you can't read it, which makes it useless and definitely not accessible."
"The site "welcomes" you right away with 2 banners: the mandatory cookie notice and a full-width subscription modal. The cookie banner is understandable since regulations require it, but the subscription prompt feels totally unnecessary. Most users come to Zara's site to browse new arrivals or shop, not to sign up for marketing texts. As both a shopper and a designer, I find this extra layer intrusive."
Zara's homepage displays a single product or collection without categories or overview, creating immediate disorientation for visitors. Product description text is extremely small and unreadable without zoom, reducing usefulness and failing basic accessibility. The site favors a minimalist aesthetic at the expense of user orientation and clarity. The homepage also presents multiple intrusive overlays: a mandatory cookie notice alongside a nonessential full-width subscription modal. Navigation text remains too small even at 125% zoom, making it difficult for users with common vision issues. The combination of minimal layout, tiny typography, and aggressive pop-ups undermines efficient browsing and inclusivity.
Read at Medium
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