"I run two brands. My first, Festive Gal, grew mainly on Etsy and offers custom gifts and party supplies to make life more fun. My second, Bake It Fancy, is a new brand focused on baking accessories that help people create beautiful cookies. Bake It Fancy evolved from a best-selling Festive Gal product. It performed so well that I decided it deserved its own identity. Festive Gal celebrates parties and gifting; Bake It Fancy is all about creativity in the kitchen."
"Etsy is how I became a business owner. Before opening my shop, I had no idea what a conversion rate was or how to sell online. It all started with an ugly Christmas sweater party. I made an over-the-top holiday headband covered in tinsel, bows, and a tiny elf. Everyone loved it, so I made more, opened an Etsy shop, and sold out by Christmas."
"At first, I was still teaching full-time, but my Etsy sales eventually surpassed my teacher salary. By 2019, I quit teaching to run my shop full time - and I've never looked back. The original headbands were too labor-intensive to scale, so I simplified them into paper party headbands with customizable phrases. They became Festive Gal's signature product. I created designs for birthdays, bachelorette parties, and trending themes - like Game of Thrones fan"
Kevlyn Walsh is a Denver-based art teacher turned entrepreneur who launched Festive Gal on Etsy in 2019 after a handmade holiday headband proved popular. Festive Gal sells custom gifts and party supplies and expanded product lines to match party trends. Strong sales enabled leaving teaching and running the business full-time. A bestselling Festive Gal product spun off into a second Shopify brand, Bake It Fancy, focused on baking accessories. Operational challenges include scaling labor-intensive products, simplifying headband designs into customizable paper versions, hiring employees, managing production, and navigating Etsy platform constraints while growing revenue and product diversity.
Read at Practical Ecommerce
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