Ebay buys Depop for $1.2bn in bid to capture younger shoppers

"We are confident that as part of eBay, Depop will be even more well positioned for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities, eBay's chief executive, Jamie Ianonne, said. As of 31 December 2025, Depop's marketplace had 7 million active buyers, nearly 90% of whom were under the age of 34, and more than 3 million active sellers, the joint release said."

"The online seller eBay has agreed to purchase the secondhand fashion marketplace Depop from Etsy for about $1.2bn in cash, the companies announced on Wednesday, with eBay hoping the acquisition will help it capture a younger demographic. Used clothing has become increasingly popular, with Gen Z shoppers searching for unique items that cost less than new ones, and who want to keep older items from heading to landfill."

eBay has agreed to purchase Depop from Etsy for about $1.2bn in cash. The acquisition aims to help eBay capture a younger demographic interested in secondhand fashion. Depop will retain its name, brand, platform and culture and was founded in 2011. As of 31 December 2025 Depop had 7 million active buyers, nearly 90% under 34, and more than 3 million active sellers. Etsy bought Depop for $1.6bn in 2021 but later reversed its House of Brands strategy and is selling non-core marketplaces. The boards have unanimously approved the deal, expected to close in the second quarter, and eBay intends to pay cash.

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