"The 30-year-old company is buying the popular resale clothing app from Etsy for $1.2 billion to attract younger shoppers. Depop has a cult following among Generation Z, with 90% of its 7 million active buyers under 34. The timing also makes sense. Young shoppers love secondhand apparel, and the sector is expected to grow three times faster than new clothing through 2027, according to McKinsey."
"Wall Street was bullish about the deal. Etsy's stock jumped 15% in after-hours trading, while eBay rose 7%. The deal is expected to close in the second quarter of 2026. Sign up for the Entrepreneur Daily newsletter to get the news and resources you need to know today to help you run your business better. Get it in your inbox."
eBay is purchasing the resale clothing app Depop from Etsy for $1.2 billion to attract younger shoppers. Depop has about 7 million active buyers, with 90% under age 34. Generation Z constitutes the platform's core audience and shows strong interest in secondhand apparel. The resale apparel sector is forecast to grow roughly three times faster than new clothing through 2027, according to McKinsey. Wall Street responded positively, with Etsy shares rising 15% in after-hours trading and eBay shares climbing 7%. The acquisition is expected to close in the second quarter of 2026.
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