"When the feature launches, users will be able to connect their DraftKings Sportsbook accounts to their ESPN profiles. Once linked, fans will unlock personalized betting options, promotions, and features that draw on their activity across ESPN's fantasy and bracket products."
"Inside the DraftKings Sportsbook app, users will find a Bet Your Bracket tab where they can link their ESPN accounts. Once connected, anyone who has filled out a bracket through ESPN will see betting options tied directly to their selections."
"The platform will automatically generate wagering suggestions and other ways to interact with the tournament based on the outcomes fans predicted in their brackets. The goal is to keep fans engaged throughout the tournament as games unfold and brackets evolve."
DraftKings and ESPN are introducing a new account-linking feature called Bet Your Bracket that connects sports betting with college basketball bracket contests during March Madness. The feature allows users to link their DraftKings Sportsbook accounts to ESPN profiles, unlocking personalized betting options and promotions based on their bracket activity. The platform automatically generates wagering suggestions tied to users' bracket selections, keeping fans engaged throughout the tournament. Linked users receive one complimentary month of ESPN Unlimited. The rollout precedes the men's and women's March Madness tournaments, which recently achieved record television audiences, making the timing strategically valuable for both companies.
#sports-betting-integration #march-madness #account-linking #college-basketball #digital-sports-platforms
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