HP is launching HP Media Network, an ad platform designed to utilize its extensive device ecosystem, promising advertisers access to over 100 million devices and a global audience of 830 million. In the US, HP reaches 160 million individuals through 19 million devices, increasing monthly. OpenAI is shifting its business model by introducing in-app purchases within ChatGPT, removing external retailer links and allowing users to buy directly. This move signals a focus on e-commerce as a new revenue stream, catering to free-tier users as well.
HP's ad network aims to leverage its global presence, targeting advertisers by promising access to over 100 million devices and a monthly audience of 830 million people.
OpenAI is seeking to generate new revenue by allowing in-app purchases through ChatGPT, aiming to integrate checkout within the platform to enhance user experience.
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