"We are confident that as part of eBay, Depop will be well positioned for long-term growth,"
"as much about defence as growth"
"This transaction is a testament to the growth we have delivered and the streng"
eBay agreed to buy Depop for $1.2bn, representing a 25% discount to the $1.6bn price paid by Etsy in 2021. Etsy is refocusing on its core handmade and vintage marketplace after Depop delivered lower profitability. Depop was founded in 2011 by Simon Beckerman and reported about seven million active buyers last year, nearly 90% under 34. eBay aims to deepen appeal with Gen Z shoppers and strengthen its resale fashion position, where fashion contributes over $10bn to annual gross merchandise volume and second-hand clothing drives growth. The all-cash deal is expected to close in Q2 2026, with Depop retaining brand autonomy pending approval.
Read at Business Matters
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