"New global data from performance and creative agency Nest Commerce from the BFCM weekend offers a definitive answer to the question of what drives success on Meta. Namely a dramatic increase in creative volume and variety. Based on the performance of over 40 leading ecommerce brands (responsible for more than £100M in media spend), Nest Commerce clients who adopted this strategy saw their average revenue soar by 38% year-over-year during the weekend, while ad spend increased by 13%."
"This BFCM weekend sent a clear message: creative engines win. The brands that achieved success were those that closed the loop between production and performance, fueling the algorithm with fast tests, high creative volume, and truly distinct concepts, not just minor edits of the same idea. The brands leaning into this creative strategy are shaping the next phase of performance."
Global BFCM data from Nest Commerce shows that increasing creative volume and variety on Meta drove significant ecommerce gains. Analysis of over 40 leading ecommerce brands responsible for more than £100M in media spend found clients running 2–3× more creative assets achieved a 38% year‑over‑year revenue increase while ad spend rose 13% during the weekend. Brands recorded a 6% rise in average order value and a 9% improvement in conversion rate, alongside a 16% drop in CPM and a 14% drop in CPA, despite an 11% fall in CTR. Meta’s Andromeda now rewards broad, distinct content.
Read at London Business News | Londonlovesbusiness.com
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