Cowboy has obtained necessary financial backing from Rebirth Group to navigate its operational difficulties and ensure a sustainable future. The company faced significant challenges that included delayed e-bike deliveries, missed payments, and an escalating debt crisis. A costly recall of the Cruiser ST, attributed to supplier issues, further complicated its situation. With new funding, Cowboy is set to return to normal operations, focusing on quality bike deliveries and improved customer service, while continuing its partnership with Rebirth to streamline assembly and support.
Cowboy has secured financial backing from Rebirth Group to survive after a challenging period marked by delays, missed payments, and mounting debt.
The recall of the Cruiser ST bike created severe challenges for Cowboy, exacerbated by supply chain issues and a shift in assembly operations to Rebirth Group.
Cowboy aims to restore normal operations before year-end, focusing on delivering quality bikes and improving customer service.
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