Browzwear acquired Lalaland, a creator of customizable AI avatars for fashion, based in Amsterdam. Lalaland's technology promotes diversity in advertising and helps brands save costs. Browzwear plans to integrate Lalaland's team into its R&D division, focusing on enhancing virtual body shape accuracy and generating diverse model avatars. This acquisition aligns with Browzwear's mission to streamline design processes with its digital twin software. Lalaland's co-founder emphasizes the need for representation in fashion modeling, showcasing the importance of inclusion in product imagery.
Browzwear, best known for developing 3D design tools that let fashion brands prototype clothes without making physical samples, was already a Lalaland user before the acquisition. CEO Greg Hanson said the company is now bringing the Lalaland team fully 'in-house.'
These efforts aim to boost Browzwear's flagship digital twin software, which enables designers to create a virtual version of a garment - complete with fit, fabric, and style - just minutes after sketching the idea.
Musandu, who was born in Zimbabwe, co-founded Lalaland after growing frustrated by the lack of representation in fashion modelling. 'One model does not represent everyone that's actually shopping and buying a product,' he told the Associated Press last year.
'Our customers want absolute confidence in their digital twins,' he continued. 'Lalaland's hyper-realistic, diverse AI models supercharge that trust and dramatically cut the time between concept and commerce.'
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