"It seems the UK is a nation of incurable romantics. This year, those people who give their Valentine a gift are set to spend an average of £107.52 on jewellery, clothing and the like, which is 5% more than in 2025. With Valentine's Day handily falling on a Saturday this year, even more candlelit meals for two, trips to the cinema, etc are on the cards."
"A recent Statista survey of selected countries worldwide found the UK was second only to Hong Kong in terms of average spending on Valentine's Day gifts. Men in Hong Kong splashed out the equivalent of £91 on average and women £66. Here in the UK, men spent an average of £100 and women £65. That beat the big-spending US, where men spent the equivalent of £85 and women £65 on average. It even beat the Italians, where men spent an average £86 and women £59."
Brits are set to spend a record £2.38bn on Valentine's Day gifts, flowers and cards, a 7% increase from last year. Average spend by those giving gifts is £107.52, up 5% from 2025. Spending on chocolates and confectionery is around £85m. The UK ranks among the highest globally for Valentine spending, with men averaging £100 and women £65. About 75% of shoppers will buy gifts online. Flowers and chocolates remain most common, while personalised items, clothing and lingerie drive strong demand for courier and delivery services, creating a seasonal peak.
Read at London Business News | Londonlovesbusiness.com
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