"Initially, it was this feeling of, 'OK, well if this thing can write code, then my job here is done.' But they found out really quickly that writing code was just one piece of what they did. They've moved through that moment of unease."
"AI wasn't a project. It still isn't a project. It's literally a way in which we're operating going forward. Before the tools were rolled out, she spoke with the company's head of legal to ensure the company could move forward safely."
Revelyst initially faced employee apprehension about AI replacing jobs when implementing AI-assisted coding tools. However, engineers discovered that AI handles only code writing, while their roles encompassed broader responsibilities. This realization allowed employees to transition into more strategic work across departments and larger projects. Revelyst's leadership aligned teams around AI strategy by consulting legal and compliance teams before deployment. The company now uses AI across most business areas except marketing imagery, treating AI as an operational approach rather than a temporary project. Early team involvement in AI implementation helped reduce fear and resistance among staff members.
#ai-implementation-in-business #employee-adoption-and-change-management #e-commerce-operations #organizational-strategy
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