""Whoever owns the Fyre brand will have an attention engine to launch festivals, do merch collabs, do insane pop-ups, run livestreams, or build a media brand.""
""Bidding has reached fight digits - specifically, $50,200. The winner will receive the brand's name, trademarks and IP, social media accounts, marketing assets, domains, documentary footage, the option for a Caribbean festival location, and email and SMS lists.""
Billy McFarland revealed that a planned seven-figure deal to sell the Fyre Fest brand fell through. He claims to have over 1,000 offers but is now auctioning the brand on eBay with a starting price of one cent. McFarland stated that owning the Fyre brand offers opportunities for launching festivals, merchandise collaborations, and building a media presence. Bidding has reached $50,200, and the auction includes the brand's name, trademarks, social media accounts, marketing assets, and potential festival location in the Caribbean.
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