Billy McFarland revealed that a planned seven-figure deal to sell the Fyre Fest brand fell through. He claims to have over 1,000 offers but is now auctioning the brand on eBay with a starting price of one cent. McFarland stated that owning the Fyre brand offers opportunities for launching festivals, merchandise collaborations, and building a media presence. Bidding has reached $50,200, and the auction includes the brand's name, trademarks, social media accounts, marketing assets, and potential festival location in the Caribbean.
"Whoever owns the Fyre brand will have an attention engine to launch festivals, do merch collabs, do insane pop-ups, run livestreams, or build a media brand."
"Bidding has reached fight digits - specifically, $50,200. The winner will receive the brand's name, trademarks and IP, social media accounts, marketing assets, domains, documentary footage, the option for a Caribbean festival location, and email and SMS lists."
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