"Are products really cheaper on Prime Day? Prime Day sales prices tend to be some of the lowest of the year, aside from the Black Friday shopping weekend. This is especially true for Amazon devices like Kindles, Fire tablets, Fire TVs, Amazon Echo devices, etc. According to one study, the average Amazon Prime Day discount is 18%, which is a fairly good discount for most products."
"While Amazon Prime Day has deals exclusive to Prime members, Black Friday deals are available across all retailers and are available to anyone. Some of the lowest prices we've ever seen products discounted at have been during Black Friday sales events. However, we consistently notice that Amazon products are priced lower during Prime Day events, so now is a better time to buy Kindles, Fire TVs, Echo devices, etc."
"How can you fact-check Prime Day deals? To find out if a deal is actually legit or worth your money, you can use deal trackers like Keepa and Camel Camel Camel that are easy to use and download. At ZDNET, we use Camel Camel Camel to track a product's price differences over time and compare the lowest price to the highest price."
Amazon's October Prime Day 2025 takes place Tuesday, Oct. 7 through Wednesday, Oct. 8, with deals available before and after those dates. Prime Day prices are often among the year's lowest aside from Black Friday, particularly for Amazon devices such as Kindles, Fire tablets, Fire TVs, and Echo devices. One study found the average Prime Day discount at 18%. Prime Day features member-exclusive deals while Black Friday deals are available across all retailers; historically some of the lowest overall prices have appeared on Black Friday. Deal trackers like Keepa and CamelCamelCamel can verify price history and legitimacy. ZDNET focuses on deals at least 20% off and reviews customer feedback.
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