"The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you're getting an actual deal is to prepare to shop for offers and use price tracking tools to make sure you don't fall victim to brands marking up items to "discount' them later."
"Amazon's lightning deals are limited-time promotional offers on products. Often these products have limited quantities available at the discounted price. Once it's 100% claimed, the offer becomes expired. Lightning deals typically last anywhere from 4-12 hours and can vary significantly. A status bar tells you how many Prime members have claimed a lightning deal. For example, here's a live example of a at Amazon as of Oct. 7."
"While Amazon Prime Day has deals exclusive to Prime members, Black Friday deals are available across all retailers and are available to anyone. Some of the lowest prices we've ever seen products discounted at have been during Black Friday sales events. However, we consistently notice that Amazon products are priced lower during Prime Day events, so now is a better time to buy Kindles, Fire TVs, Echo devices, etc."
October Prime Day landed on Tuesday, Oct. 7 and ran through Wednesday, Oct. 8. Prime Day offers legitimate discounts, particularly on Amazon's flagship devices such as Fire TVs, Echo devices, and Kindles. Some merchants may inflate prices before applying discounts, so preparation and vigilance are important. Lightning deals are limited-time, limited-quantity offers that typically last four to 12 hours and display a status bar showing how many Prime members have claimed the offer. Black Friday features broader retailer participation and can produce some of the lowest prices overall, while Prime Day often yields deeper discounts on Amazon-branded products. Price-tracking tools like Keepa and CamelCamelCamel help verify historical pricing and identify true bargains.
Read at ZDNET
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