"Apple, directly, rarely offers significant sales and discounts on its products. But this doesn't mean that sales events, including October Prime Day, shouldn't be on your radar for Apple tech such as iPads, iPhones, and the Apple Watch -- as retailers such as Amazon and Walmart might have a deal or two that will save you at least 5% - 20% off the typical retail price."
"ZDNET authors only write about deals that interest us personally and include products that we own, have tested, or want to buy. Our experts looked for deals that were at least 20% off (or are hardly ever on sale, as is often the case with Apple devices), using established price comparison tools and trackers to determine whether the deal actually represents value for your money."
"While Amazon Prime Day features deals exclusive to Prime members, Black Friday deals are available across all retailers to any shopper. Some of the lowest prices we've ever seen products discounted at have been during Black Friday sales events. However, we consistently notice that Amazon products are priced lower during Prime Day events, so now is typically a better time to buy devices like Kindles, Fire TVs, and Echo speakers."
October Prime Day 2025 runs October 7–8, offering a two-day sale with deals on household goods and electronics. Apple rarely posts significant direct discounts, but retailers such as Amazon and Walmart may offer 5–20% off iPads, iPhones, and Apple Watches. Deal selection prioritized products owned, tested, or desired by experts and focused on discounts of at least 20% or items that are rarely discounted, using price comparison tools and trackers to verify value. Customer reviews and independent testing informed recommendations. Prime Day offers member-only deals, while Black Friday features broader retailer participation and sometimes deeper discounts overall.
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