Adidas Originals and Bad Bunny launched a takeover at Grand Central Terminal, where commuters can participate in a promotion to win a trip to Puerto Rico. There are 60 lockers, with one containing a golden ticket for a three-day getaway that includes airfare, hotel, concert tickets, and swag. Participants draw keys from over 200 options to unlock their prize. Fans not in New York can take part in a digital quiz via the Adidas CONFIRMED app. This event ties in with the new adidas x Bad Bunny Gazelle sneaker release and emphasizes their partnership.
Adidas Originals and global reggaeton phenom Bad Bunny have transformed Grand Central Terminal into a destination, offering a two-night trip to Puerto Rico for lucky participants.
The campaign features 60 bright blue lockers, with only one containing a golden ticket for an all-expenses-paid getaway that includes concert tickets and a swag package.
Attendees can try their luck by pulling keys from 200-plus options, while another chance to win is available through a Bad Bunny Fan Quiz on the Adidas CONFIRMED app.
The initiative showcases the blend of sneaker culture, music stardom, and experiential marketing, coupled with the recent adidas x Bad Bunny Gazelle release.
Collection
[
|
...
]