"The Pennsylvania concept store has a built-in "microfulfillment center" packed with products that you wouldn't normally find inside Whole Foods. When a customer places an order from Amazon Fresh, autonomous "ShopBot" robots developed by a company called Fulfil will begin to retrieve the products. Customers will then receive a text notification when their order is ready for pickup at the Amazon pickup and returns counter inside the store."
"A report from The Wall Street Journal first highlighted the Pennsylvania-based Whole Foods concept store last year. This new post from Amazon provides even more information about the format, which attempts to sneak more products into Whole Foods without tarnishing the store's reputation for selling natural and organic goods. Amazon also launched a separate experiment in Chicago that puts an Amazon Fresh store right next to a Whole Foods."
Amazon opened a Whole Foods concept store in Plymouth Meeting, Pennsylvania, with an integrated Amazon Fresh microfulfillment center stocked with products not typically sold at Whole Foods. Shoppers can scan QR codes to order items, and Fulfil-developed autonomous "ShopBot" robots retrieve products for pickup at the Amazon pickup and returns counter; customers receive text notifications when orders are ready. Local customers can order online for in-store pickup or delivery. Amazon plans to gather feedback, refine the format, and expand to additional locations. Separate experiments include placing Amazon Fresh stores adjacent to Whole Foods and reorganizing grocery leadership and corporate staffing.
Read at The Verge
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