
"Amazon agreed to a $2.5 billion deal resolving FTC claims it "tricked and trapped" users into Prime and made cancelation hard; many U.S. consumers who enrolled between June 23, 2019 and June 23, 2025-or tried and failed to cancel-can receive up to about $51, with some getting automatic refunds and others required to file a claim when notified."
"U.S. consumers who enrolled in Prime through specific "challenged" flows between June 23, 2019 and June 23, 2025 may qualify, including enrollments via checkout, Prime decision pages, Prime Video, or single-page checkout. People who attempted to cancel online during the same window but didn't complete the process-or clicked a retention "save offer" by mistake-are also within scope. Eligibility and whether a claim is required will be determined using Amazon's records of enrollment/cancellation flows and Prime benefit usage."
"Consumers outside the U.S. are not covered by the settlement fund described here. People whose Prime activity substantially exceeded the usage thresholds for automatic payment or for claims may not qualify under the initial criteria, though subsequent payment rounds could broaden thresholds if funds remain. Typical individual refunds are expected to be about $51 from the $1.5 billion customer fund, subject to pro rata adjustments if validated claims exceed available funds."
Amazon will pay $2.5 billion to settle Federal Trade Commission claims that Prime enrollment and cancellation flows were deceptive. The settlement includes a $1.5 billion customer fund intended to provide refunds averaging about $51 per eligible U.S. consumer. Automatic refunds will go to some low-usage accounts while others must file claims after notice from an administrator. Eligibility covers U.S. consumers who enrolled via specific challenged flows between June 23, 2019 and June 23, 2025 and those who attempted but failed to cancel. Consumers outside the U.S. are excluded. Payments will be adjusted pro rata if validated claims exceed available funds.
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