Amazon is ending a beloved Prime shipping benefit. Here's what will change on October 1
Briefly

Amazon is ending a beloved Prime shipping benefit. Here's what will change on October 1
"The Seattle e-commerce giant is ending its Prime Invitee program as of October 1 and is offering up the Amazon Family plan in its place. What's the difference between Prime Invitee and Amazon Family? The former allowed Prime subscribers to share their free shipping benefits with a select number of individuals outside their abode. By contrast, the Amazon Family plan is restricted to people living in your household. It will allow you to add one other adult who shares your address and four children."
"These individuals can access benefits including free delivery on Prime eligible items, Prime Video (with ads), Amazon Music (ad-free on shuffle mode), and other content like audio books and games. Like its fellow tech companies, Amazon is angling for a boost in subscriptions. The announcement comes just as Reuters reported Amazon's Prime signups failed to meet last year's numbers or current targets ahead of July's Prime Day event. Amazon told Reuters that its membership numbers continue to grow, but didn't provide figures."
Amazon will end the Prime Invitee program on October 1 and replace it with the Amazon Family plan. The Amazon Family plan restricts benefit sharing to household members and permits adding one other adult at the same address plus four children. The plan includes four teen accounts only if they were created before April 7, when Amazon discontinued its teen program. Household members receive benefits such as free delivery on Prime-eligible items, Prime Video with ads, Amazon Music (ad-free on shuffle mode), audiobooks, games, and other content. The change aligns with efforts to boost subscriptions amid weaker signup reports.
Read at Fast Company
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