"While we've seen encouraging signals in our Amazon-branded physical grocery stores, we haven't yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion,"
"One concept it's considering is a "supercenter" that would offer a broad selection of goods from Amazon, including household items, groceries and "general merchandise." I dunno, that just sounds like a supermarket to me."
"For now, Amazon is focusing its grocery efforts on Fresh deliveries, Amazon Now (a 30-minutes-or-less delivery option it recently introduced to compete with DoorDash and Instacart) and Whole Foods."
"Amazon has also deployed it in break rooms in dozens of its warehouses to help "employees maximize break time by grabbing meals without checkout delays." It's definitely not to keep closer tabs on workers, I'm sure."
Amazon will shut down all remaining Amazon Go and Amazon Fresh physical stores and convert some locations into Whole Foods Market stores. Amazon will assist affected Go and Fresh store workers in finding other positions within the company. The grocery strategy will prioritize Fresh deliveries, Amazon Now (a 30-minutes-or-less delivery option), and expansion of Whole Foods with more than 100 planned new stores. Amazon will explore new physical-location concepts, including a possible "supercenter" offering household items, groceries and general merchandise. The checkout-less Just Walk Out technology will continue to operate at third-party sites and in warehouse break rooms.
Read at Engadget
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