Amazon achieved an outstanding Q2 2025 with net sales of $167.7 billion and GAAP earnings per share of $1.68, surpassing analyst forecasts. Key growth drivers included a 17.5% increase in AWS sales, which reached $30.87 billion, and a 22% increase in advertising revenue to $15.69 billion. North America segment sales rose 11% to $100.1 billion, and international sales grew 16% to $36.8 billion. However, a sharp decline in free cash flow and substantial capital investments raised concerns among investors regarding future performance and sustainability.
Amazon's second quarter 2025 earnings exceeded analyst expectations, showing GAAP revenue of $167.7 billion and earnings per share of $1.68, driven by cloud and advertising growth.
The impressive performance was underpinned by a 17.5% increase in AWS sales to $30.87 billion and a 22% rise in advertising revenue, which totaled $15.69 billion.
While North American sales rose 11% year-over-year to $100.1 billion, the international segment experienced a 16% growth, significantly improving its operating income.
Despite the positive revenue growth, concerns arose from a decline in free cash flow and increased capital investments, prompting questions from investors regarding Amazon's financial health.
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