"Target, Walmart, Ralph Lauren and other retailers this year unveiled chatbots that act as conversational stylists and shopping assistants. That means people who want to find matching pajamas for the family can ask a chatbot to sort through the options, or for a summary of customer reviews of an air fryer. At the same time, AI companies are getting into e-commerce. In September, OpenAI debuted an instant checkout feature in ChatGPT so people can buy items from stores such as Etsy without leaving the chat."
"This month, Google announced an AI assistant that can call local stores to check if an item is in stock, while Amazon rolled out an AI feature that tracks price drops and automatically buys an item if it falls within someone's budget. The goal is to provide shoppers with a tailored and convenient experience, retailers and tech companies said. Many of the new chatbots are "agents," which are programs that act autonomously and can respond to specific questions and context."
"The latest chatbots can make holiday shopping more "personalized, efficient and cost-effective," said Lori Schafer, the CEO of Digital Wave Technology, which helps companies with AI tools. "It fundamentally changes how people shop -- moving from humans searching for products to AI bringing the right products, at the best price, directly to them," she said. The AI tools can also help people deal with "decision fatigue from endless options," said Luca Cian, a marketing professor at the University of Virginia's Darden School of Business."
Retailers and major tech companies are deploying AI chatbots and autonomous agents to assist holiday shoppers with personalized recommendations, product sorting, and review summaries. Companies such as Target, Walmart and Ralph Lauren launched conversational stylists and shopping assistants that can match items like family pajamas or summarize customer reviews. OpenAI added instant checkout in ChatGPT for buying from stores like Etsy, Google built an assistant that calls local stores for stock checks, and Amazon added price-tracking that can auto-purchase within a budget. The tools aim to make shopping more efficient, reduce decision fatigue, and tailor offers to individual shoppers.
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