"The promised AI revolution in shopping is starting to materialise, with shoppers increasingly trusting agents for personal recommendations ahead of the festive season. Traffic to retail sites from AI tools is expected to surge fivefold year-over-year, with particular boosts on Cyber Monday and Black Friday, according to Adobe. "Traditional models of how consumers react with the web are going out the window," Max Sinclair, Azoma CEO, said. "Intelligent assistants begin to handle browsing, recommendations and purchasing on behalf of users.""
"PayPal launched agentic commerce with ChatGPT, Perplexity, Gemini, and several technology partners last month, while OpenAI launched its 'Buy it in ChatGPT' trial in the US in September. Efficiency and ease of payment are a cornerstone of the shift: Alex Chriss, PayPal's CEO, said that he wants to "help people go from chat to checkout in just a few taps". However, despite the popularity of ChatGPT and other Gen AI models, there's still one key sticking point: traffic has yet to translate into purchases."
AI-driven tools are increasing discovery and directing more traffic to retail websites, with expectations of a fivefold year-over-year surge and spikes on Black Friday and Cyber Monday. Major companies have launched agentic commerce integrations and trials, enabling assistants to handle browsing, recommendations and purchases. Payment efficiency aims to shorten the path from chat to checkout. Conversion rates from AI-driven traffic still lag behind traditional channels, although the gap is narrowing. Consumers express concerns about data privacy, sharing, and loss of human touch. User-generated reviews and trust signals remain critical to persuading users to let agents act on their behalf.
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