The BBB National Programs' NARB has requested that T-Mobile stop advertising claims suggesting that families can save 20% versus competitors like AT&T and Verizon. NARB assesses that T-Mobile's phrasing regarding streaming services does not clearly convey cost comparisons. Recommendations include avoiding implications that all T-Mobile plans are cheaper than those of competitors and that all customers will save money. This review follows a challenge from Verizon, prompting scrutiny of T-Mobile's marketing materials and practices, including brochures and commercials.
NARB's panel asked T-Mobile to discontinue claims suggesting consumers can save 20% by switching, and to avoid implications that all plans are cheaper than competitors'.
T-Mobile's advertising was challenged by Verizon, leading to recommendations to clarify comparisons of its plans against those of Verizon and AT&T.
The National Advertising Review Board indicated that T-Mobile's use of 'plus streaming services' may mislead consumers about the true cost comparisons with competitors.
Recommendations included modifications to avoid suggesting that every T-Mobile plan is cheaper than comparable plans or that every consumer saves money.
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