"21 Greene Street will turn into "Beauty Bakery New York," a week-long pop-up that celebrates all things K-beauty through the lens of four creators whose combined followings are north of 40 million. Haleyybaylee (15.7 million on TikTok), AmyFlamy (5.7 million), Evelyn Ha (4.4 million) and Erica Ha (2.8 million) will act as "beauty chefs," each curating their own City Girls' Beauty Recipe, a set of five hand-selected beauty brands embodying each creator's personal aesthetic, ranging from soft-glow subtlety to maximalist glam."
"Beauty Bakery, the creator-led K-beauty experience that drew more than 20 million online impressions during its debut run in Singapore, will make its U.S. splash next month and it's bringing some of TikTok's biggest beauty personalities along for the ride. From December 9 through 15, 21 Greene Street will turn into "Beauty Bakery New York," a week-long pop-up that celebrates all things K-beauty through the lens of four creators whose combined followings are north of 40 million."
Beauty Bakery New York will take place December 9–15 at 21 Greene Street in SoHo as a creator-driven K-beauty pop-up. Four TikTok creators—Haleyybaylee (15.7M), AmyFlamy (5.7M), Evelyn Ha (4.4M) and Erica Ha (2.8M)—will serve as "beauty chefs," each curating a City Girls' Beauty Recipe of five hand-selected brands reflecting their personal aesthetics. The space will host more than 20 Korean beauty brands, including d'Alba, Purito, Unove, Dear Klairs, essenherb and BANO, mixing established staples with buzzy newcomers. The concept originated in Singapore with over 20 million online impressions and is produced by Seoul-based Oddins Inc.
Read at Time Out New York
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