"It's one of investing's biggest paradoxes. That is, buying and holding yields the best long-term returns, but most of the market's most compelling growth companies at any given time are capitalizing on trends that will eventually cool off. Not all of them, though. Every now and then, a true "forever" growth prospect surfaces. When it does, your best bet is to act without overanalyzing your entry price. Ten years from now, you won't really care what you paid for a winner."
"The company as we know it today was launched in 2006, mostly in response to a lack of easy-to-use online-selling alternatives to Amazon. Although the massive online shopping mall clearly had reach, it didn't allow its sellers to tell their brands' stories or cultivate a direct relationship with its customers. Shopify does both. Indeed, it's as much of a blogging and information-sharing platform as it is an e-commerce solution."
Buying and holding produces the best long-term returns, but many high-growth companies exploit temporary trends that fade. Occasionally, companies emerge with durable, "forever" growth potential that justify long-term positions without obsessing over entry price. Shopify provides a compelling example by enabling businesses to build distinct e-commerce storefronts, tell brand stories, and cultivate direct customer relationships that Amazon's marketplace model often limits. Shopify's platform serves recognizable retailers and has scaled from modest revenue to multibillion-dollar sales, positioning it to benefit from continued demand for authentic brand experiences and independent merchant tools.
Read at The Motley Fool
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