"The 2025 holiday shopping season is approaching, punctuating the end of a year filled with economic uncertainty. As a result, businesses should be preparing for a consumer landscape shaped by equal parts optimism and caution. Findings from several recently published studies indicate that shoppers are expected to be highly intentional, balancing value and convenience as they navigate economic pressures. Understanding these behavioral shifts will be key for businesses aiming to capture attention and loyalty in a competitive and fickle marketplace."
"According to Adobe's online shopping forecast, published in October, the 2025 holiday season is expected to produce slower but still record-breaking growth in e-commerce. The deceleration is attributed to ongoing economic uncertainty, inflation, and tighter consumer budgets. Ryder's 2025 e-commerce consumer study, published in September, echoes these findings, reporting that 44 percent of shoppers plan to reduce 2025 holiday spending compared to 2024."
E-commerce growth for the 2025 holiday season is expected to slow yet still reach record levels, constrained by economic uncertainty, inflation, and tighter consumer budgets. A substantial share of shoppers plan to reduce holiday spending, while others will maintain or increase spending but adjust item counts or choices. Shopping decisions will emphasize cost-saving and convenience factors, with free shipping, sales and discounts, and free returns influencing purchases. Businesses should emphasize clear value, transparent pricing, customer-friendly returns, and flexible purchasing options to attract cautious consumers balancing savings and convenience.
Read at Inc
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