"We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what's right for you and still have a little fun along the way."
"We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what's right for you and still have a little fun along the way. Kathleen Shea-Porter has been a freelance writer for BuzzFeed since 2020. She's always on the lookout for products that are the perfect blend of form and function especially if it's in the realm of parenting, travel, and home goods and decor."
Staff spend full days shopping to vet products, fact-check brand claims, and surface items that actually help in real life. The operation centers readers over revenue and recommends products based on authentic, real experiences rather than ad-speak. Coverage reflects a diverse audience and intentionally includes a range of price points, people, and needs. The team cuts through fake deals, favors useful information over glossy fluff, and presents both budget and splurge options with context so readers can decide what fits their life. The overall approach aims to be helpful and a little fun.
Read at www.buzzfeed.com
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