"BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don't have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs."
"We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what's right for you and still have a little fun along the way. Samar Hadri is a resident writer on the BuzzFeed Shopping team who covers a wide range of topics like travel, parenting, fitness, home decor, fashion, straight-up unhinged products, and more."
BuzzFeed Shopping operates as service journalism, with writers and editors spending time shopping to vet products, fact-check brand claims, and identify what works in real life. The team centers readers over revenue and recommends products with authenticity based on real experiences rather than ad language. Coverage reflects a diverse audience and includes a variety of price points, people, and needs. The team exposes fake deals, prioritizes useful information over glossy presentation, and offers both budget and splurge options with contextual guidance. Samar Hadri is a resident BuzzFeed Shopping writer covering travel, parenting, fitness, home decor, fashion, and eccentric products; she often visits Disney World or Universal Studios with her husband and daughter.
#service-journalism #product-vetting #consumer-shopping #authentic-recommendations #budget-and-splurge
Read at www.buzzfeed.com
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