"BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don't have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life."
"We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs."
"We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what's right for you - and still have a little fun along the way."
BuzzFeed Shopping operates as service journalism, with writers and editors actively shopping to vet products, fact-check brand claims, and identify what works in real life. The service prioritizes readers over revenue and provides recommendations based on real experiences rather than promotional language. Coverage reflects a diverse audience by including a range of price points, people, and needs. Reporting exposes fake deals and favors practical information over glossy presentation. Recommendations span budget and splurge options and include context to help readers decide what best fits their needs while maintaining an enjoyable tone.
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