""We're updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube.""
""This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music.""
""YouTube first increased the cost of its premium subscription in July 2023 when the monthly price of YouTube Premium rose from $11.99 to $13.99.""
""The price hikes follow a series of similar moves from other streaming services over the past year, including Netflix and Amazon Prime Video.""
YouTube Premium individual plan will rise from $13.99 to $15.99, and the family plan from $22.99 to $26.99. YouTube Premium Lite will increase from $7.99 to $8.99. YouTube Music individual plan will go from $10.99 to $11.99, and the family plan from $16.99 to $18.99. Price increases apply to new and current subscribers, who will be notified 30 days in advance. YouTube aims to maintain high-quality experiences for users and support creators and artists.
Read at TechCrunch
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