"People on YouTube love comparing earnings because no two niches behave the same. A million views looks like a simple benchmark, yet the payout can swing dramatically depending on who the audience is and what advertisers want from them. Some niches attract higher bids, while others barely register, and the gap only widens each year. This list walks through ten major categories and what creators typically create when they reach the million-view mark."
"Tech videos work a bit like browsing a store without leaving your chair. People show up to weigh phone upgrades, check out new laptops, or see how a piece of gear performs in real use. That interest usually holds their attention longer than they expected. Advertisers appreciate an audience that's already thinking about purchases, so tech channels tend to enjoy reliable monetization through most of the year."
"If there is one niche where viewers arrive ready to act, it is finance. Someone researching credit cards or tax questions is already trying to solve a real problem. Advertisers recognize that moment and step in. Channels that explain complicated topics clearly tend to pull in strong returns from those motivated audiences. Viewers who attend for repair tips or quick lessons tend to stay longer than expected."
YouTube ad revenue per million views differs significantly across niches because advertisers bid based on audience intent and value. Finance content commands the highest payouts—around $30K per million views—because viewers often seek actionable solutions like credit cards or tax help. Educational and how-to videos earn about $10K due to engaged, solution-focused viewers that attract software and learning-tool advertisers. Tech channels average roughly $7K because of sustained shopping intent and longer watch times. Travel and adventure typically earn around $4K as monetization fluctuates with trends and seasonal tourism advertising. The payout gap widens yearly as advertiser priorities shift.
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