"Growing customer use of artificial intelligence (AI) alongside the continued draw of live sports and major gaming releases has resulted in record levels of data consumption across the networks of Virgin Media O2, including an 8% rise in broadband usage and an 18% rise in mobile traffic. The analysis of traffic on the leading UK operator's infrastructure 2025 year in review is based on combining broadband, mobile and movement data, with national polling findings to reveal the human behavioural insights behind the network data."
"From an enterprise perspective, the data revealed that office attendance remained steady in 2025, with insights from AI-enabled mobile data and insights provider O2 Motion, which uses anonymised and aggregated data from O2's mobile network, showing commuter levels falling just 1% from 2024. Despite this, the study said there was clear evidence of a generational divide, with early career workers returning in greater numbers while mid-and-late career groups continue to step back."
Customer adoption of AI combined with live sports and major gaming releases drove record network data consumption in 2025. Broadband usage rose 8% and mobile traffic increased 18% year-on-year. Aggregated broadband, mobile and movement data were used alongside national polling to reveal behavioural patterns. Office attendance remained broadly steady, with commuter levels down just 1% and a clear generational split: early career workers returned more often while mid-and-late career workers stepped back. Tuesday was the busiest office day, Friday the most common work-from-home day, and travel strikes affected 75% of people, reducing London footfall by 16% during a Tube strike.
Read at ComputerWeekly.com
Unable to calculate read time
Collection
[
|
...
]