"Over the past several years, TikTok has emerged as a social media force, with it especially capturing the attention of young people. A recent Shopify article revealed that 65% of TikTok users are aged 18-34. That article's main focus was giving guidance to marketers about how to promote products on the platform in 2026. Unfortunately, some TikTok marketers and sellers have contributed to a surge in scams, but this article will provide valuable tips on how to avoid those pitfalls."
"The prevalence of scams on TikTok became so notable that the Better Business Bureau published an article cautioning users to remain vigilant in November 2022. More recently, the website Flip Flow warned that generative AI has caused "an explosion of fake listings, non-existent products and phantom sellers." In January 2026, the team at the digital game store Loaded put together a list of five ways that TikTok users can protect themselves from being scammed."
TikTok usage is concentrated among 18–34-year-olds, making young adults a primary target for rising scams. Scams have surged partly due to some marketers and sellers and generative AI producing fake listings and phantom sellers. The Better Business Bureau warned users to remain vigilant in November 2022. Loaded created five practical protections for TikTok users including using secure payment options and researching sellers. TikTok offers buyer protection with refunds within 30 days (and rare 90-day cases) for undelivered, misdescribed, or defective products, and allows reporting sellers. High-risk categories include electronics and beauty; avoid suspiciously low prices.
Read at Men's Journal
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