"According to estimates from digital market intelligence firm Similarweb, TikTok saw usage dip into the range of 86-88 million daily active users in the U.S. immediately after the ownership change. That compares with a typical average of 92 million daily active users. The app has bounced back to more than 90 million daily active users, indicating that many who left TikTok have since returned."
"AsTikTok saw a small dip in usage, alternative video-sharing apps, UpScrolled and Skylight Social, began growing quickly. Although only a tiny fraction of TikTok's size, UpScrolled topped 138,500 daily active users at its peak on January 28; it has now dropped back down to 68,000. Meanwhile, Skylight Social hit 81,200 daily active users, according to Similarweb's estimates and has since dropped to 56,300 daily active users. Overall, Skylight Social saw its user sign-ups increase to 380,000 as of late January, the company told TechCrunch."
"TikTok's usage decline, which prompted some to try the new apps, wasn't driven by the ownership change directly, but rather by how users feared it would impact their TikTok experience. There were growing concerns about TikTok's updated privacy policy, which gave the app permission to track users' precise GPS location. (This addition could be related to TikTok's tests of a "Nearby" feed to show users videos from local creators,"
TikTok's U.S. daily active users fell from an average of about 92 million to an estimated 86–88 million immediately after an ownership change, then recovered to over 90 million. Competing video apps UpScrolled and Skylight Social grew quickly during the dip, with UpScrolled peaking at 138,500 DAUs and Skylight reaching 81,200 DAUs before both declined. Skylight reported roughly 380,000 sign-ups by late January. The temporary migration was driven largely by user fears about an updated privacy policy that added permission to track precise GPS location and referenced tests of a "Nearby" feed.
Read at TechCrunch
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