TikTok launched Campus Verification to enable students to verify academic email addresses, add school and graduation year to profiles, and browse a directory of classmates filtered by graduation year and follower count. The feature is rolling out to more than 6,000 universities through a partnership with UNiDAYS. The directory allows students to discover peers on campus, connect across class years, and identify collaborators or student brand ambassadors by follower size. The capability reflects increased emphasis on translating online social graphs into real-world campus connections and could expand into event promotion and campus-specific content discovery.
TikTok launched Campus Verification, a new feature that brings back memories of early Facebook days when you needed a college email to sign up. Students can now verify their academic email, add their school and graduation year to their profile, and scroll through a directory of classmates-filtered by graduation year and even follower count. The feature is rolling out to 6,000+ universities through a partnership with UNiDAYS.
Why It Matters: TikTok is positioning itself as a tool to help students meet others on their campus, from first-years to upperclassmen looking to expand their circles. This builds on a trend of platforms encouraging real-world connections, including Instagram's Maps. Being able to find classmates by follower count highlights how social following has become currency among younger adults. This will be useful for students looking to collaborate with other creators and for student brand ambassadors recruiting peers.
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