"Last week I wanted to buy a new vacuum cleaner. A basic household appliance. Turns out, there's a staggering number of options to choose from. Corded or cordless? If corded, how long is the cord? If cordless, how much battery life should it have? Should it be handheld? How much power is enough? Do you need it to handle pet hair? Long pet hair or short pet hair? Do you have carpets?"
"It quickly turned into a whole research project. Maybe I tend to obsess over mundane technology, but it's not just vacuum cleaners. Everywhere you look, things seem more complicated than they used to be. So many apps to keep track of In the 2000s, the average office joe could get away with barely knowing how to use Excel and Word, maybe email."
A simple vacuum purchase required many decisions about corded versus cordless, cord length, battery life, handheld design, power, pet hair handling, and carpet suitability. The purchase process expanded into a larger research project. Consumer products increasingly demand detailed comparisons and specifications, making routine shopping more time-consuming. Workplace technology requirements have similarly grown: basic skills in Excel, Word, and email no longer suffice. Modern workers must manage calendars, schedulers, video conferencing, file-sharing, AI chats, ticket systems, and multiple messaging apps, each adding credentials and password burdens even with single-sign-on options like Google.
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